sourcing innovative ideas.
Organizations are filled with people capable of generating innovative ideas. Yet in most companies these ideas are rarely unearthed, voiced, understood or acted on. We're here to change all that.
Through a unique combination of visual tools and discovery sessions, Commonvision mines your organization for the best ideas, the most effective solutions, and creative approaches to managing projects, solving problems, and growing your service & product line.
We work to ensure your organization can:
Often clients come to us frustrated that they have lost touch with their creative ability to attract new customers and grow their product or service lines. They are concerned that their functional, product or project teams have fallen victim to something we know as the comfortable clone syndrome -- a powerless state in which teams share similar interests, skills, and knowledge, everyone thinks alike and breakthroughs are impossible.
Too often, these firms look upon innovation as a mysterious solo act, conducted by only 1% of their organization while the rest get on with business as usual.
It doesn't have to be this way. Commonvision works with organizations on multiple fronts to help them regain their confidence and dynamism and move from a state of idea recession to one of productive innovation.
Success today, tomorrow, and into the future will be built on ideas. Good people are important. Good ideas are critical.
finding productive innovations:
We start by assessing how great products, services and technological breakthroughs have occurred historically within your firm - specifically focusing on the ideas that have made your company more competitive. On the flip side we identify and quantify projects or innovation thrusts that have had no clear strategic purpose so you can cut them off and redirect the capital and energy into meaningful initiatives. We also look at business functions and processes that can be steadily enhanced to bring about greater efficiencies and bottom-line results.
Through our facilitation sessions, we help your company's leaders question their assumptions and use targeted mind mapping to think openly and come up with breakthrough strategic ideas that can change the course and success level of the organization.
We drive innovation. Consistent innovation is key to growth and company survival. But it can't be a scattergun approach. Seeding and supporting innovation across the entire business is not the approach highly competitive companies use. It has to be targeted. That's where we come in. We help you build a framework to systematically look for innovation and build on improvements across your organization's major disciplines - the technology, distribution, and finance sides as well as the research and development, sales and marketing streams.
COMMONVISION works to ensure your organization can:
creating utility:
Innovative ideas without service or product utility is like design without function. Through comprehensive workshops we help your organization identify where and how its services or products can impact your customers. The focus is on outcomes and value. It is central to success because it drives how a service or a product is developed - focusing less on technical possibilities and more on their utility to customers.
sourcing ideas from everyone and from everywhere:
It's human nature - employees who have spent years grappling with problems and challenges become stagnant and typically don't have the outside view necessary to come up with fresh ideas. Our studies have shown that organizations' leadership typically promote the management of issues and risk at the rank and file levels. This is not an environment that fosters fresh ideas.
An example: Toyota believes that efficiency alone cannot guarantee success so it therefore invests in its people, culture, and organizational capabilities, and it garners ideas from everyone and everywhere - from the shop floor, the executive offices, and field to surface the ideas and concepts that will deliver success going forward.
We work with the rank and file, project, and executive leadership in difficult environments - those that have not had meaningful change or innovative idea creation for decades. We help you change the focus of these key players from efficiently managing issues, creating compromising solutions and replicating the past to a tight focus on the innovation that will deliver the success of the future.
We do this by getting your organization to focus on contradictory viewpoints and challenge individuals across the company to think and explore ideas that will help advance the business enterprise with both incremental and radical change that accelerate success. We help organizations identify, groom, and place people who will be able to master the innovation process rather than endlessly recreate yesterday.
innovative ideas on tapping, untapped customers:
By helping organizations ask "how", to determine the most effective way of capturing potential customers, improving profits, introducing efficiencies, and delivering stand apart customer value, we create the opportunity for a radical change in the thinking and approach your organization brings to designing a service or product business model.
This is the key to unlocking new markets. It focuses on finding consumers that might be so close to becoming your customer that they are literally an arm's length away or so far away from becoming your customers that they are completely out of reach, due to your pricing, their knowledge of you and your offerings, time, or skills. It also means targeting frustrated consumers with existing or non-existing services or products - opportunities in the available space - that can be converted into lucrative growth paths.
Through our business model bridging exercise we map your customers' expectations, align them with your product and service capabilities and search for opportunities to attract non-customers, thus driving new business.
using the five forces:
Michael E. Porter defined the five key forces of competition 20 years ago. Now, we are putting his latest thinking into practice. We focus on helping your organization identify the fundamentals - understanding new entrants in your market space, helping you comprehend the bargaining power of buyers and suppliers, analyzing the threats of substitute products or services in the market, and then understanding the rivalry among existing competitors. These tactical approaches to competitive analysis drive your business development and leadership teams to evaluate and react efficiently in real time to capture emerging opportunities.
Our overall approach is to initially engage and analyze, and then the Commonvision team facilitates and organizes deep coaching with the team's, functional and executive leadership to have these concepts understood and brought to reality. We also run workshops that present opportunities to explore key innovation topics through lectures applied interactive exercises. The period of our engagement can range from three to 24 months, depending on your organization's needs.
